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I have a beautiful wife, an infant son & a schnauzer. viva la tex-mex. Words that describe or excite: Missional, Glocal, Lead, Innovate, Initiate, Create, Risk, Community

Monday, January 29, 2007

Espresso and Euphony

Schultz discusses MP3 potential for Starbucks

Pacific Northwest

When Starbucks pulled CD-burning machines out of most stores that were testing them last year, many wondered if the company would replace those machines with technology for filling MP3 players. The chatter got even louder last fall, when Starbucks unveiled its own area on Apple Computer's iTunes Web site.

On Tuesday, Starbucks Chairman Howard Schultz dropped the word that, "Within 12 months, probably, you're going to be able to walk into a Starbucks and digitally be able to fill up your MP3 player with music.

"Over the next six to18 months you will see us look at it, perhaps test it," he said in a talk in New York presented by the Levin Institute, an independent graduate institute within the State University of New York, and Bloomberg News.

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